Clarify roofing services
We will combine pages that answer the same search and give roof repair, replacement, inspections, maintenance, and emergency work their own clear roles.
Website Strategy
Clear paths. Stronger search.
This strategy shows how your new website can make roofing unmistakably primary, support every service you provide, and help more homeowners find and choose First Response.
01 · Overview
Roofing first. Every planned page accounted for.
The proposed sitemap preserves valuable existing pages, gives overlapping pages a clear consolidation plan, and adds the service, proof, location, accessibility, and legal pages required for the redesign.
1Primary roofing authority hub
10Focused roofing service pages
20New city landing pages
02 · Sitemap + Scope
Every page in the redesign, in one place.
Choose a section, then switch between the current and proposed websites without losing your place. The proposed view is the page-level scope for this redesign: retained pages remain visible, consolidations are identified, and every recommended new page is marked.
Retain and rebuildConsolidate or redirectNew page
Approval of this sitemap establishes the planned page scope. Requests to add or materially change pages after approval may affect cost and timeline.
03 · Opportunities
Help every page work harder.
When every page has a distinct job, homeowners find answers faster and search engines understand your expertise more clearly. The redesign will reduce overlap, establish roofing as the lead service, and create stronger local entry points.
Organize services by customer need
Roofing and Exterior Cleaning will provide clear paths to related services. Gutters, siding, and windows remain direct offerings without being forced into a broad Exterior category.
Create local entry points
Dedicated location pages will connect your services, projects, and customer proof to each community within your service area.
04 · Page Paths
Every page has a purpose.
A homeowner should be able to move naturally from the question that brought them to your website to relevant local proof—and then to the right next step.
City + service search
A homeowner searches for roof repair in Marietta or a similar immediate need.
Relevant local answer
They see the right service, local context, completed projects, and reviews.
Specific service proof
Clear process, warning signs, FAQs, examples, and expectations build trust.
Inspection or estimate
They receive a clear next step that matches their situation.
05 · Our Work
Add each project once. Let it build trust everywhere.
Every completed job can become a useful project story. Once added to Our Work, it will also appear on the service and location pages where it is most relevant—giving homeowners proof that matches what they need and where they live.
Publish the real project.
Add the challenge, work completed, photos, findings, and outcome to one project story.
Match the service and location.
Identify the work performed and the community served so each project can support the right pages.
Show proof where it matters.
The project appears within Our Work and alongside the corresponding service and location content.
Customer reviews can follow the same principle: a central review collection can also provide relevant proof throughout service, project, and location pages. The structure is designed to grow with future offerings without reorganizing the entire website.
06 · Locations
Represent your full service area.
The redesigned website will include every city currently within your service area. We recommend building the first eight around the markets where you have the strongest proximity, project history, and customer proof, then applying the same useful local standard across the remaining communities. Existing landmark-page content will be folded into the appropriate city pages as supporting local context—not retained as standalone landing pages.
Recommended first build group
Marietta
Primary market and home base
Primary market and home base
Powder Springs
Client-requested priority area
Client-requested priority area
Cumming
Client-requested priority north of Atlanta
Client-requested priority north of Atlanta
Dawsonville
Priority along the northward service corridor
Priority along the northward service corridor
Johns Creek
Client-requested priority area
Client-requested priority area
Jasper
Priority along the Highway 575/515 corridor
Priority along the Highway 575/515 corridor
Gainesville
Client-requested northern service area
Client-requested northern service area
Peachtree City
Client-requested southern service area
Client-requested southern service area
Newnan
Southern extent of the desired service area
Southern extent of the desired service area
Blue Ridge
Near the northern extent of the desired service area
Near the northern extent of the desired service area
Cherry Log
Near the northern extent of the desired service area
Near the northern extent of the desired service area
Additional service-area pages
East Cobb
Kennesaw
Smyrna
Roswell
Woodstock
Acworth
Canton
Austell
Dallas
Hiram
Cartersville
Alpharetta
Milton
Sandy Springs
Atlanta
Vinings
Holly Springs
Dunwoody
07 · Redesign Priorities
One redesign. Six priorities.
These are not separate phases. They are connected requirements that will be addressed throughout the new website so the finished experience is clearer, easier to find, accessible, and built to generate qualified leads.
Clear site architecture
Consolidate overlapping pages, assign one purpose to each page, and create intuitive navigation.
Search visibility
Build focused service and location pages around the searches homeowners actually use.
AI visibility
Organize clear, useful, well-supported information that AI search tools can understand and cite.
ADA compliance
Remove accessibility barriers and establish an accessible design and content standard.
Conversion pathways
Guide each visitor from their need to the right service, proof, and next action.
Lead generation
Create clear calls to action and practical ways to request an inspection, estimate, or help.
08 · Accessibility
Make it easier for every homeowner to ask for help.
Your current website contains accessibility barriers that can prevent some visitors from independently understanding your services or contacting your team. Accessibility will be part of the redesign from the beginning—not treated as an add-on at the end.
Access affects people, trust, and risk.
Clear navigation, readable content, accessible images, and usable forms help more homeowners understand their options and request service confidently.
Accessibility will be built in.
- Keyboard-accessible navigation and controls
- Visible focus states and logical heading structure
- Readable contrast, sizing, and spacing
- Useful alternative text for meaningful images
- Accessible forms, labels, errors, and status messages
- Responsive layouts that support zoom and reflow.
Accessibility continues with the website.
We will establish an accessible foundation. As the website grows, new pages, photos, PDFs, forms, and third-party tools will also need to follow that standard.
09 · Project Roadmap
Clear benchmarks from strategy to launch.
You will have a clear review and approval point at each major benchmark. This keeps decisions visible, gives your team meaningful opportunities for input, and prevents surprises late in the build.
- 01Brand + Color PaletteApproved
- 02SitemapApproved
- 03Homepage DesignComing soon
- 04All PagesComing soon
- 05Full Website ReviewComing soon
- 0630-Day LaunchComing soon
Ready to approve the proposed sitemap?
Complete the short approval form without leaving this website. You may also include questions or notes for Coyote Creative.